Dr. Ayanci Shiny M

Research Area & Ph.D. Thesis

Area of Specialization: Marketing

Title of Ph.D. Thesis: "Influence of Social Media on the Purchase Decision of the Consumers of Fast Moving Consumer Goods in Kanniyakumari District"

Publications

1. M. Ayanci Shiny, R. Shoba Rani (2019). "A Study on Consumer Behaviour towards Fast Moving Consumer Goods India". International Research Journal of Commerce, Arts and Science, ISSN 2319-9202(O), Vol-10, Issue-12.
2. M. Ayanci Shiny, R. Shoba Rani (2021). "Influence of Social Media On The Purchase Decision of Consumers of Fast moving Consumer Goods in Kanniyakumari District". International Journal of Research and Analytical Reviews (IJRAR), E-ISSN 2348-1269, P-ISSN 2349-5138, Vol-8, Issue-04, pp 185-193.
3. M. Ayanci Shiny, R. Shoba Rani (2021). "A Study On Factors Stimulating Purchase of FMCG Products and The Influence of Social Media On the Purchase Decision of the Consumers of FMCG Products in Kanniyakumari District, Tamil Nadu". The International Journal of Analytical and Experimental Modal Analysis, ISSN NO: 0886-9367, Volume XIII, Issue XII, December 2021.
4. M. Ayanci Shiny, R. Shoba Rani (2021). "A Study on Analysis of Employee Welfare in Essar Engineers, Coimbatore". Three Day International e-Conference on "Talent Management and Effective Workforce", Department of Business Administration, Kamaraj College, Thoothukudi, ISBN: 978-81-951473-2-8.
5. M. Ayanci Shiny, R. Shoba Rani (2021). "Influence of Social Media On Purchase Decision of Consumers towards Fast Moving Consumer Goods". National Conference On Innovative Practices in Business and their Implication On Economic Transformation, Department of Commerce and Research Center, Nanjil Catholic College of Arts and Science, Kaliyakkavilai, ISBN: 978-93-5578-538-5.

Workshops & Seminars

1. National workshop on library – "A major tool for research and continuous education" – Library & HRD, Malankara Catholic College, Mariagiri (23 Feb 2019).
2. National workshop on "Statistical analysis and interpretation by SPSS and AMOS" – Department of Commerce & Research Center, St. Alphonsa College of Arts and Science, Soosaipuram (20-21 Sep 2019).
3. One day workshop on SPSS – Department of Commerce, Malankara Catholic College, Mariagiri (28 Jan 2020).
4. National level webinar "Mind Your Mind During COVID-19 Times" – TCSC-IQAC & Department of M.Com, Thakur College of Science and Commerce, Mumbai (20 May 2020).
5. "Importance of empowerment of teaching gurus" – Department of Computer Science, Merit Arts and Science College, Idikal (21 May 2020).
6. National Webinar on "Entrepreneurial challenges and opportunities of COVID-19" – Research Department of Commerce, Annai Velankanni College, Tholayavattam (15 June 2020) – FQZ1OE-CE000212.
7. National level online FDP on "Writing skill for quality research" – Department of Commerce-A2, Nanjil Catholic College of Arts and Science, Kaliyakkavilai (15 June 2020) – ZZNGXS-CE000237.
8. Three Day International e-Conference on "Talent Management and Effective Workforce" – Department of Business Administration, Kamaraj College, Thoothukudi – presented paper "A Study on Analysis of Employee Welfare in Essar Engineers, Coimbatore" (9-11 Nov 2021).
9. National Conference on "Innovative Practices in Business and their Implication On Economic Transformation" – Department of Commerce and Research Center, Nanjil Catholic College of Arts and Science, Kaliyakkavilai – presented paper "Influence of Social Media On Purchase Decision of Consumers towards Fast Moving Consumer Goods" (26 Nov 2021).
10. One day seminar and Industry Exposure on "Import & Export Documentation" – V.O. Chidambaram College, PG & Research Department of Commerce in collaboration with Malankara Catholic College (31 Aug 2023).
11. Two Days National level Workshop on "Data Analysis using SPSS" – PG & Research Department of Commerce, Malankara Catholic College (4-5 Dec 2023).
12. National Seminar on "New Horizons of Academic Writing & World Thinking Day Celebration" – Malankara Catholic College, Department of Library and HRD in collaboration with Centre for Information Literacy Studies, University of Kerala (22 Feb 2024).
13. Training Programme on "Innovative Entrepreneurship in the Logistics Sector" – PG & Research Department of Commerce, Malankara Catholic College in collaboration with JJ Logistics Consultancy & Training Services (22 March 2024).
14. Eight Days International FDP Course on "Ethics and Values for Teaching Professionals and Administrators" – Rani Anna Government College for Women, Tirunelveli & Globethics Academy, Geneva, Switzerland (22-29 Nov 2024).
15. IP Awareness/Training program under National Intellectual Property Awareness Mission (2 July 2025).
16. Five Days National Level Online FDP on "Innovative Research Methodology in the Digital Era" – Department of Business Administration, Mar Ephraem College of Engineering and Technology in association with Pago Achievers, Chennai (3-7 Nov 2025).
17. International webinar "Patent Filing Procedures For Researchers And Academicians" – Social Science Researchers Association (22 Nov 2025).
18. Five Day Online International FDP on "Inclusion of Skill Based Teaching and Learning in Commerce, Management and Research" – Post Graduate and Research Department of Commerce, V.O. Chidambaram College, Thoothukudi (19-23 Jan 2026).
19. One day International Seminar on "Women Entrepreneurs: Breaking Barriers and Building Futures" – Department of Commerce SF, Holy Cross College (Autonomous) in collaboration with Department of Commerce (Autonomous), Nagercoil (20 Feb 2026).