Dr. M. Rama Priya

Subject Expertise & Specialization

Subject Expertise: Financial Accounting, Strategic Cost Management, Corporate and Economic Law, Business Law, Business and Research Methods.

Area of Specialization: Customer Relationship Management

Publications

1. "A STUDY ON POLICY HOLDERS' PERCEPTION TOWARDS CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES OF GENERAL INSURANCE SECTOR" – International Online Multidisciplinary Journal, Vol. 8, Issue 7, April 2019, pp 68-72, ISSN 2249-894X.
2. "CRM PRACTICES IMPACT ON CUSTOMER LOYALTY TOWARDS GENERAL INSURANCE SECTOR IN KANYAKUMARI DISTRICT" – The International Journal of Analytical and Experimental Modal Analysis, Vol. XI, Issue XI, November 2019, ISSN No. 0886-9367.

Seminars, Conferences, Workshops Attended

1. Five Day Online International Faculty Development Programme on "Inclusion of Skill Based Teaching and Learning in Commerce, Management and Research" – V.O Chidambaram College, Thoothukudi (19-23 Jan 2026).
2. Five Days National Level online FDP on "Innovative Research Methodology in the Digital Era" – Mar Ephraem College of Engineering and Technology in association with Pago Achievers, Chennai (3-7 Nov 2025).
3. National Seminar on "New Horizons of Academic writing and World Thinking Day Celebration" – Department of Library and HRD, Malankara Catholic College in collaboration with University of Kerala (22 Feb 2024).
4. Workshop on "Import and Export Documentation" – Malankara Catholic College in association with V.O.Chidambaram College, Thoothukudi (31 Aug 2023).
5. Training Programme on Financial Literacy – PG & Research Department of Commerce, Malankara Catholic College associated with Echo Wealth Private Ltd (12 Oct 2023).
6. National Level workshop on "Data Analysis using SPSS" – PG and Research Department of Commerce, Malankara Catholic College (4-5 Dec 2023).
7. Presented and Published paper "Role of Customer Relationship Management Practices in General Insurance" – International Conference on Commerce and Management in Digital Era, Cape Research Forum in association with Vivekananda College, Agastheeswaram (19 Jan 2019).
8. Two Days Regional Level Workshop on "Data Analysis Using SPSS & AMOS" – Nesamony Memorial Christian College, Marthandam (11-12 Feb 2019).
9. Seven Days National Workshop on "Research Methodology & SPSS in Social Science" – Manonmaniam Sundaranar University, Tirunelveli (12-18 Nov 2018).
10. Two Days National Workshop on "Enhancing Writing Skills for Research NWEWSR-2018" – Manonmaniam Sundaranar University, Tirunelveli (7-8 Sep 2018).
11. One Day National Level Workshop on "Restriction of Plagiarism: A Quality Measure in Social Science Research" – St. Xavier's College of Education, Palayamkottai (25 Aug 2018).
12. One Day National Level Seminar on "Digital Banking" – Sree Devi Kumari Women's College, Kuzhithurai (12 March 2018).