Dr. T. Austin Santhosh Kumar

Research Areas

Entrepreneurship Development, Marketing Strategies, Consumer Behaviour, Small Business & Rural Enterprises.

Thesis & Research Work

• Ph.D Thesis: "A Study on Motivating And Constraining Factors Of Entrepreneurship Development in Kanyakumari District".
• M.Phil Thesis: "A Study on Honey Bee Production and Customer Satisfaction in Marthandam – A Special Reference in Kanyakumari District".
• M.Com Thesis: "A Study on Consumer Brand Preference of Packaged Drinking Water in Kanyakumari District".
• B.Com Thesis: "A Study on Production and Manufacturing Ice Block in Colachel Kanyakumari District".

Publications

1. "Entrepreneurial Strategies for Better Marketing Practices" – Eurasian Journal of Analytical Chemistry, ISSN 1306-3057, 13(6): 394-399, Scopus Indexed Q3, Moment Publications, Turkey, UGC Approved (Received 14 Sep 2018, Accepted 24 Nov 2018).
2. "Entrepreneurial Constrains among Entrepreneurs in Kanyakumari District" – Proceedings of the Kanyakumari Academy of Arts and Sciences (Ninth National Conference 2019), pp. 369-377, ISBN 978-93-81658-25-3.
3. "Motivators the Backbone for Entrepreneurship" – A Research Bulletin, ISSN 2347-7644, Review of Research Vol.VI, Special issue March 2019, pp. 32-36, UGC Approved Research Journal No. 64130.