B.B.A. General Syllabus
MANONMANIAM SUNDARANAR UNIVERSITY, TIRUNELVELI - 627012
B.B.A. GENERAL SYLLABUS - FROM THE ACADEMIC YEAR 2024 – 2025 ONWARDS
The curriculum of the Department of Business Administration is designed to provide students with a strong foundation in management principles, business practices, and professional skills. It aims to prepare students to meet the challenges of the modern business world by combining academic knowledge with practical exposure.
Programme Outcomes (POs)
- PO1 Disciplinary knowledge: Capable of demonstrating comprehensive knowledge and understanding of one or more disciplines that form a part of an undergraduate Programme of study
- PO2 Communication Skills: Ability to express thoughts and ideas effectively in writing and orally; communicate with others using appropriate media
- PO3 Critical thinking: Capability to apply analytic thought to a body of knowledge; analyse and evaluate evidence, arguments, claims, beliefs on the basis of empirical evidence
- PO4 Problem solving: Capacity to extrapolate from what one has learned and apply their competencies to solve different kinds of non-familiar problems
- PO5 Analytical reasoning: Ability to evaluate the reliability and relevance of evidence; identify logical flaws and holes in the arguments of others
- PO6 Research-related skills: A sense of inquiry and capability for asking relevant/appropriate questions, problem arising, synthesizing and articulating
- PO7 Cooperation/Team work: Ability to work effectively and respectfully with diverse teams
- PO8 Scientific reasoning: Ability to analyse, interpret and draw conclusions from quantitative/qualitative data
- PO9 Reflective thinking: Critical sensibility to lived experiences, with self awareness and reflexivity of both self and society
- PO10 Information/digital literacy: Capability to use ICT in a variety of learning situations
- PO11 Self-directed learning: Ability to work independently, identify appropriate resources required for a project
- PO12 Multicultural competence: Possess knowledge of the values and beliefs of multiple cultures and a global perspective
- PO13 Moral and ethical awareness/reasoning: Ability to embrace moral/ethical values in conducting one's life
- PO14 Leadership readiness/qualities: Capability for mapping out the tasks of a team or an organization
- PO15 Lifelong learning: Ability to acquire knowledge and skills necessary for participating in learning activities throughout life
Programme Specific Outcomes (PSOs)
- PSO1: To enable students to apply basic microeconomic, macroeconomic and monetary concepts and theories in real life and decision making
- PSO2: To sensitize students to various economic issues related to Development, Growth, International Economics, Sustainable Development and Environment
- PSO3: To familiarize students to the concepts and theories related to Finance, Investments and Modern Marketing
- PSO4: Evaluate various social and economic problems in the society and develop answer to the problems as global citizens
- PSO5: Enhance skills of analytical and critical thinking to analyze effectiveness of economic policies
Course Structure - Semester I & II
Semester I
- Language – Tamil
- English
- Principles of Management (Core)
- Accounting for Managers I (Core)
- Managerial Economics (Elective)
- Basics of Event Management (SEC)
- Managerial Communication (Foundation Course)
Semester II
- Language – Tamil
- English
- Organisational Behaviour (Core)
- Accounting for Managers II (Core)
- Business Regulatory Framework (Elective)
- Managerial Skill Development (SEC)
- Business Etiquette and Corporate Grooming (SEC)
- Office Management (Naan Mudhalvan / Substitute)
Course Structure - Semester III & IV
Semester III
- Language – Tamil
- English
- Marketing Management (Core)
- Financial Management (Core)
- Business Statistics (Elective)
- Computer Applications in Business (SEC - Practical)
- New Venture Management (Naan Mudhalvan)
- Environmental Studies
Semester IV
- Language – Tamil
- English
- Business Environment (Core)
- Human Resource Management (Core)
- Operations Research (Elective)
- Tally (SEC - Practical)
- Intellectual Property Rights (Naan Mudhalvan)
- Value Based Education
Course Structure - Semester V & VI
Semester V
- Management Information System (Core)
- Research Methodology (Core)
- Production and Materials Management (Core)
- Project with Viva Voce (Core)
- Digital Marketing / Industrial Relations / Financial Services (Elective)
- Consumer Behaviour / Innovation Management / Security Analysis (Elective)
- Fundamentals of Fintech (Naan Mudhalvan)
- Internship/Industrial Visit
Semester VI
- Entrepreneurial Development (Core)
- Strategic Management (Core)
- Services Marketing (Core)
- International Business / E-Business (Elective)
- Business Taxation / Fundamentals of Logistics (Elective)
- Quantitative Aptitude (Naan Mudhalvan)
- Extension Activities
Key Features of the Curriculum
- Learning Outcomes-Based Curriculum Framework (LOCF) Guidelines
- Choice Based Credit System (CBCS)
- Skill Enhancement Courses (SEC) for practical competence
- Naan Mudhalvan - Compulsory skill development papers with substitute provisions
- Project Work with Viva Voce in the final year
- Internship / Industrial Visit mandatory for 5th semester
- Extension Activities for holistic development
Official Syllabus Download
Download the complete BBA Syllabus (2024-2025 Batch) as approved by Manonmaniam Sundaranar University.
Download Syllabus PDFSource: Manonmaniam Sundaranar University Official Website